Twelve Questions with Julian Hall of Ultra Education

Ali Golds (of our Let's Talk DAR Biz entries on was kind enough to sit down with this entrepreneur to figure out what makes him tick. For more information on Julian's work, visit So, without further ado...

1. What is the name of your business?

Ultra Education

2. Tell me a bit about your background, and what you are doing currently.

I was born in North West London, lived in what was regarded a deprived area but was fortunate enough to be privately educated at the same time. This gave me a broad view of society which I later relied on in the world of business and enterprise.

3. When did you set up the business?

I set up my first business over 20 years ago and have started (and ended!) many businesses since then. Ultra Education was registered almost 2 years ago but only started trading about a year ago. So we’re a start up and loving it!

4. What does it do?

We teach entrepreneurship to primary and secondary school aged children. We deliver during school by linking with the curriculum, in after school clubs and weekend clubs.

5. Why did you decide to set this business up?

I believe that entrepreneurial skills are no longer about setting up a business and are actually life skills which young people need to thrive in todays world. We need to foster entrepreneurial skills in young people so that they have more options for employability when they get older and don’t end up in a job they hate, complaining about Monday mornings.

6. What would you say are your business successes so far?

Being customer led. Every other business I’ve set up has had me chasing customers and clients. With this business it’s been the other way round. The market is chasing me to create more ways in which they can get materials, resources and support for their children.

Also our kids business fair where we launched 30 kid businesses, youngest six-years-old, oldest [was] 17-years-old. It was such an amazing day for the kids and attendees who saw the fruits of our kids labour.

7. What have you learnt?

To put a team around me who are motivated to drive the business as hard as I want to. To cater to your customers needs as much as possible so that your product isn’t just a want but is a need.

8. What are the three biggest or most profound challenges you’ve faced, and how have you overcome them?

  1.  Avoiding burnout by creating processes to allow my business to grow and not be reliant on me.
  2. Balancing family and business – Ensuring I make time for my family and not work 24-7
  3. Staying focussed – To not go off in 10 directions at one, but to focus on a few and penetrate the market before diversifying.

9. What motivates you?

Many tell me that what I’m doing in the way I’m doing it has never been done before; not successfully anyway. I believe I have a formula which can create a huge change in the future generations and leave a legacy behind. That for me is more motivating that the money which can made from it.

10. What does success mean to you?

Making others successful. How many others can I help to grow, reach their potential and do what they love.

11. What does the future hold for you, and your business?

Our aim is to enable millions of children and young people around the world with effective entrepreneurial education.

12. What 3 things would you say to those thinking about starting out for themselves?

  1. Have a product or service that people really, really want. Not just something you alone think is a good idea but that lots and lots of people need.
  2. Make money! We all want to change the world but without fuel in the tank your vehicle wont go far. So ensure that you have something to sell early on that can fuel your journey to the top
  3. Get advice from people who’ve been there and done it. Don’t try to work it all out for yourself. 

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